Melanie worked in theatre, publishing and higher education before moving into tourism in 1999. In 2006,
Melanie set up Visit County Durham, the county’s first destination management agency. The company has 21
staff that cover the full remit of destination management and marketing as well as playing a significant role
in developing and delivering large scale festivals and events and leading for the county on place marketing.
She regularly speaks on national platforms on the subjects of destinations and the visitor economy and is a
founding member of the Northern Tourism Alliance.