Nigel Morgan – Professor of Tourism & Events Marketing, University of Surrey’s School of Hospitality and Tourism Management

Professor Nigel Morgan is Chair of Tourism & Events Marketing at the University of Surrey’s world-leading

School of Hospitality & Tourism Management (ranked #1 in Europe and #4 in the world for its tourism teaching

and research, An energetic advocate for the sustainable and inclusive

development and marketing of cities, regions and countries, Prof. Morgan has published 20 books (including

the leading textbook Destination Branding: Managing Place Reputation), with translations in Chinese, Russian,

Spanish, Italian, Korean and Turkish. He is a regular international keynote speaker and media commentator on

tourism and events marketing and social media and co-chairs the Destination Branding & Marketing Conference

Series. Prof. Morgan is UK & Europe editor of the Journal of Destination Marketing & Management and an

editorial board member of several leading journals (including Place Branding & Public Diplomacy) and the Place

Branding Yearbook.