AA Hotel Services

AA Logo Partners


The AA has been recommending and assessing hotels since 1908, and in 2008 celebrated over 100 years in the hospitality industry. AA Hotel Services offers one of the UK’s leading accommodation recognition schemes. The knowledge and experience of the AA’s inspectorate is unrivalled, and an AA rating is one of the most trusted forms of recognition in the hospitality industry. AA-accredited establishments receive maximum exposure through print and online marketing and receive a range of benefits exclusive to AA members. The well-established Lifestyle Guides and the AA website attracts a huge number of visitors searching for hotels and guest accommodation in the UK.

AA Hotel Services continually looks forward to welcoming new establishments to its recognition scheme and aims to deliver consistent and measurable value to all its customers and is recognised throughout the hospitality industry for its sound and reliable assessment of accommodation, signified by the familiar AA star rating, and food quality, signified by the much-coveted AA Rosette.

If you run a hotel, guest house, pub or restaurant, you will understand the benefit of being associated with a well-established recognition scheme. An AA rating can make a big difference to how a customer views your establishment.

Offer for BHA Members

Hotels, serviced apartments, pubs and restaurants looking to join the AA Scheme, can benefit from an exclusive 10% discount of the full price in their first year of membership. There is a range of rates, and if you’d like more information, please contact our partner, AA Hotel Services, directly.

How to contact: 
E: hotelservices@theaa.com T: 01256 844455

When you speak to the AA, have your membership number ready and mention that you are a BHA member to claim your exclusive discount.

Fore more information on joining the AA Hotel Services click here.