Penelope, Viscountess Cobham – Chairman, VisitEngland

Lady Cobham became Chairman of VisitEngland in April 2009 and was reappointed by the Government to

continue her role until 2017.

Lady Cobham is Deputy Chairman of Pagefi eld Communications, and she is a Consultant to CTN

Communications. After 20 years’ entrepreneurial success building a corporate and private entertainment

business at her home, Georgian Hagley Hall in the West Midlands, restoring and opening it to the public, she

continues to exert infl uence on the heritage and arts sectors through board membership of the Historic Houses

Association, Birmingham Museums Trust and the Shakespeare Birthplace Trust. She is Chairman of the

Museum Prize Trust which has been responsible for running the UK’s largest arts prize, the Art Fund Prize for

museums and galleries. She is a member of the Independent Commission on economic growth and the future of

public services in non-metropolitan England.

Previously she served on the boards of the English Tourist Board, English Heritage, the Countryside

Commission and Historic Royal Palaces before moving to act as the Special Adviser on tourism and heritage in

the newly created Department of National Heritage in 1992 (now DCMS). Subsequently, she was appointed to

the boards of the V&A, British Waterways and the London Docklands Development Corporation, where she led

on tourism. She was Deputy Chairman of VisitBritain from 2005 to 2009 and continues to serve on its board.

Her experience in the private sector includes chairing, for 14 years the regional radio station 100.7 Heart FM, the

largest station outside London and board membership of Heart London. Between 2000 and 2009 she chaired

the British Casino Association, steering the industry through the period of the 2005 Gambling Act. She has

been a consultant with accountants Ernst & Young and lawyers Farrers, Park Resorts and Citi Private Bank.