Peter’s career began in the engineering industry before he became Chief Executive of Dudley Zoological
Gardens (a registered charity) in 1993. He is a former Chairman of the Royal Wolverhampton NHS Trust,
providing him with extensive experience of public sector business, charitable organisations and the tourism
industry. He is an active contributor within the tourism sector through his links with BIAZA (British & Irish
Association of Zoos & Aquaria) and BALPPA (British Association of Leisure Parks, Piers & Attractions) at
National level and EAZA (European Association of Zoos & Aquaria) at European level. Peter is also chairman of
the Heart of England Attractions Group, a consortium of West Midlands leisure attractions.