Rosie Akenhead – Manager of Local Business Outreach, Yelp UK & Ireland

Rosie Akenhead is the Manager of Local Business Outreach at Yelp, one of the world’s largest consumer

websites. In this role she works directly with businesses to identify best practice strategies for online reviewing,

social media and reputation management. Rosie regularly represents Yelp across the globe, writes for the press,

hosts webinars and runs unique business events.

Previous to this role, she spent 4 years at the heart of the travel industry as Director of Events & Industry

Analysis at EyeforTravel, where she headed up large-scale industry events, plus related reports and

whitepapers. Her expertise covers social media, mobile and communications. She has a thorough understanding

of both the international travel and SME markets.

On the side, she likes to snowboard, and runs two blogs. She can be found on twitter @rosieakenhead