Target your email marketing for more profitable direct bookings

Email is one of the most powerful tools in the hotel marketer’s arsenal to reach previous guests with relevant, timely offers. So once you’ve acquired a new guest through an OTA, how can you use email marketing to drive revenue and increase margins?

7 ways hotels can use marketing pms data to improve email marketing results

The secret is in smart use of data, to turn each one-off booking into a loyal customer who is more likely to book directly with you next time.

Find out how you can make your property management system (PMS) data work much harder for you, as part of your email marketing strategy.


About HTK

HTK, the provider of software and solutions for targeted multi-channel marketing, has joined forces with The British Hospitality Association. By partnering with the BHA, HTK will be able to support BHA members and the growing number of UK hotels who are embracing effective digital marketing. For more about HTK click HERE

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